How Digital Signage Is Quietly Improving Patient Experience in Hospitals

 


Innovation in healthcare is one of those terms that is always associated with robotic surgeries, AI diagnostics, or telemedicine platforms. However, there is one other slow, sometimes ignored change taking place today that involves the implementation of digital signage in hospitals to help improve the way that patients experience treatment.


Simple, not flashy, not loud but very effective.


Visit to a Hospital Is Stressful. A Signage Can Assist.

Any person who has been in a hospital would appreciate the fact that it can be overwhelming. Otherwise, patients and their relatives are likely to be stressed, in pain, or in a state of uncertainty. The communication needs to be efficient at such a time, and a hospital is a complicated place. Digital signage provides a more elegant-than-expected solution. These screens are located strategically in waiting areas, halls and points of entry and have the advantage of giving time and location specific information and do not involve the staff.

Behind the Screens is More than Screens on Walls

Watch out, we are going to break the stereotype: digital signage is not the display of a slideshow of the news at the hospital or branding! It is used in the most progressive hospitals:


Wayfinding - How to get to departments/wings in particular and large or multi-campus buildings in general


Line management -Revealing the estimated waiting time to minimize anxiety


Multilingual communication - An essential aspect in multicultural societies


Health education Videos and wellness, recovery or screening tips


Real time alerts: Both staff and visitors would get real time alerts though emergency codes or change in protocols

Things that are apparently insignificant improvements can lead to enhanced levels of trust, a decrease in frustration, and the improvement of the patient flow.

You may also like to read https://medium.com/@wipathcommunications/how-digital-signage-in-hospitals-is-revolutionizing-patient-experience-6ccbd2160e27


Why It Works

The psyche behind this is as follows:


Less uncertainty = low anxiety.

Patients feel safer when their needs are fulfilled and they know where they are and the next thing that will happen to them.


Graphical information is less time consuming.

An identification screen of Radiology leading the way to the second floor is a lot more effective than mere verbal instructions.


Consistency.

Contrary to the printed posters, digital signage is updated dynamically. The message is never out-of-date.

Positive Impacts extend Beyond the Patients

And then there is the effect to the hospital staff.


  • Reduction of repetitive questions will reduce staff burnout


  • Mental health nurses will have time to attend to the patients rather than redirect visitors


  • With scheduled announcements, administrative teams save time as opposed to time encounters in the manual type of communication.


  • Such operational efficiencies are important especially when there is a lot of activity going on where time is essential.


An Increasingly Popular Phenomenon, Particularly After the Pandemic

Hospitals have increased the speed of deploying contactless and digital technologies after COVID-19. Signage is the important medium of communication- which is used to regulate the patient flow, information on safety measures and contact.


  • It is no longer a luxury of sorts.
  • It has become an infrastructure in most facilities.


Bigger the small, Bigger the impact

Not being covered by the big-ticket innovations, this type of technology is relatively ignored; however, even the modest nature of this technology makes a profound statement regarding the comfort, efficiency, and satisfaction of patients. And when hospitals achieve higher scores in the terms of experience, they do not simply refer to reputation, but they are also linked to funding, compliance standards and the benchmarks of quality.


Looking to Learn More?

Those who want to learn more about the ways of signage use in hospitals, the methods, and findings in practice, there is a comprehensive guide:

The use of Digital Signage in Hospitals to Enhance Patient Care




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