Top 7 Digital Signage Mistakes To Avoid | Wipath Communications

 

As you walk or drive on the streets, your eyes will catch sight of billboards. Advertisements of retail stores, hospitals, business events, and other information are showcased on billboards. If you think the messages you put on traditional signage do not resonate with your business, opt for LED signs. It goes without saying that  LED signboards are a step ahead of traditional signs. Captivate your customers' attention and provide information about your business from time to time with digital displays. Moreover, this vibrant signage will make a lasting impression on your customers' minds. If you decide to use digital displays for your business, you need to be careful while crafting them. In this blog, we have covered some pitfalls to avoid while crafting electronic signs.



7 Digital Signage Mistakes To Keep At Bay 

  1. Location Is Important:

You use a vibrant electronic LED sign board so that your customers and other visitors can view it. Do you pay heed to location before installing a digital sign? Most people install this sign without thinking about a place. If you put a display in the wrong place, passersby will not be able to see and read the message in it. Therefore, it is necessary to choose the right location before installing the digital display. Put a display in a place where the message on the display will be easily visible to the audience. Make sure not to put the signage in cluttered zones. 

2.       Opt Out of Low-Resolution Displays:

If you use LED displays that do not appear to be vibrant, your customers will not take interest in reading it. Low resolution signage is not bright enough to showcase your brand. Hence, go for high resolution outdoor LED signs that will have sufficient brightness. The vibrant visuals will draw the attention of viewers. With high resolution outdoor displays, viewers will be able to read the message clearly.

3.       Consider The Height : 

If you mount your LED display at an extreme height, your targeted audience will not be able to read the information. To make sure that the readability is clear, opt for a moderate height. To maximize the impact of your electronic sign, go for an average height.

4.       Is The Screen Size Right?

Not many LED signage users consider the size into account. Visual balance gets disturbed when the size is improper. Hence, an extensive site assessment is necessary while deciding the perfect size of the screen. Check the distance and then install an LED sign.

5.       Stop Using Week-Old Content:

How often do you update the information in the digital sign? Your viewers will not take interest in reading the same old content in the signage. It is essential to keep the content in the LED sign fresh by updating the content once a month.

6.       Do Not Keep The Message Long:

Messages that are not to the point will not attract your customers' interest. Therefore, keep the information or message relevant and short. Know what your business is and use the content accordingly.

7.       Avoid Using Wrong Font:

Font size matters when it comes to reading content on digital displays. If your content contains long pieces of text, go for a bold font or a serif font. This type of font makes the content legible.

Conclusion 

To keep your audience engaged with your interesting LED signs, stop using the above mentioned mistakes. To get more knowledge about mistakes to avoid while installing these signs, talk to the professionals of Wipath Communications. 

 

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