How Digital Signage Is Transforming the Retail Industry

Go to any contemporary shop and you might as well expect there is a digital sign welcoming you. Retail digital signage is no longer a luxury; it is a requirement and it can be found in digital signage solutions like an animated promotion on the storefront visual display to maybe real-time stock status inside the aisles. Unlike in the past where prices are one of the most important factors considered by the retailers, they are now competing over the experience. And intelligent, breathless sign is making a difference in making casual shoppers become loyal customers. Digital Signage in Retail What Is Digital Signage in Retail? Digital signage as it pertains to the retailing world is the implementation of means to display dynamic information on a screen usually an LED or an LCD with a dynamic scheme such as advertisement, product features, flash- sale and even interactive messages. Such signs may be placed: 1. At Store Window or Door. 2. At point-of-sales (POS) to add on merchandise 3. On ...